The EFL and Sky Sports have agreed a five-year deal which will see more than 1000 matches broadcast each season. It represents a 50 per cent increase on the league’s current deal which expires at the end of next season, and includes guaranteed payments of PS895m and PS40m in marketing rights.
In total, 1,059 league, EFL Cup and EFL Trophy matches will be shown live either on a Sky main channel or via a Sky streaming platform, replacing the iFollow service for domestic viewers. The deal also ensures that Saturday’s blackout will remain in place.
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EFL clubs have unanimously approved the new deal. It’s a deal that will see Championship clubs paid 46 per cent more than in League One and League Two and it is expected to raise hopes of an uplift in the Premier League TV deal.
It’s a huge boost for the football industry as a whole, especially for Championship clubs who have been struggling financially. But it will also raise questions about the future of the EFL.
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This deal is expected to lead to a major increase in TV revenue and will make the league much more attractive for Premier League sides. In fact, it is thought that some Championship clubs might even consider breaking away from the EFL altogether.
It is a huge boost for the football industry as well as Sky Sports. It will also mean that Championship clubs will be 46 per cent better off than in League One and League Two. But it will also raise questions about the vision of the EFL in the future.
Source: Koora live